Promosalons offers a wide range of services to support trade show organisers in their international development, and contributes to the success of French trade shows by increasing the number of international visitors and exhibitors.
Promotion of trade shows to international visitors
Our expert and bicultural teams deploy tailor-made actions to develop and optimise your promotional campaigns aimed at foreign visitors and offer numerous services to welcome them at French trade fairs.
Marketing and strategic advice
Visitor surveys, attendance analysis, market research, potential analysis
Implementation of the marketing-mix
- Direct Marketing: database building and qualifying, mailing, phoning
- Digital Marketing: e-mailing, webmarketing, multi-media campaign management
- Viral marketing: press relations, social networks, influencers
- Relationship marketing: public relations, lobbying, networking with local authorities and industry associations
- Translation and adaptation of your materials
- On-site support on trade fairs visits, visitor delegations
- Organisation of business meetings
- Travel arrangements
- Visa application management
Recrutment and support of Top Buyers
- Recruitment of key decision-makers in the defined sectors of activity
- Travel arrangements (transport, accommodation, catering, visas)
- Organisation of business meetings with exhibitors
- Guided tour at the show
- Organisation of additional visits
Exhibition sales and marketing
Are you looking to outsource the marketing of your events to an international audience?
Promosalons supports your strategy and sales by providing you with a dedicated sales team (one person at least). The sales department helps you find and retain exhibitors by prospecting their local market, with the aim of laying the ground work for a succesful international show.
- Accompanying the organiser and prospecting at local trade shows
- Market research / Potential analysis
- Recruiting and retaining exhibitors
- Approaching influencers: institutions and opinion leaders
- Exhibitor assistance, booth set-up appointments
- Organisation of export missions
Support for international trade shows
If you are looking to develop a trade show in another country, our local offices can help you with the geo-replication and organisation of your event outside France.
With expertise in nearly 20 industry sectors, Promosalons can carry out feasibility studies on the creation of a new show or the acquisition of an existing local event. Our local presence and resources make us the ideal partner to help you with your planning and work with you to take your project to the next level, and can go as far as the complete organisation of the event in the country.
- Economic intelligence and industry sectors monitoring
- Interfacing role, liaison with local operator
- Exploratory trade missions
- Organising shows abroad (exhibitor recruitment, visitor promotion and full logistics management)
- Feasibility studies into creating new trade shows, or buying out/replicating an existing show
Our digital division, made up of a multicultural team of 15 people, offers you tailor-made services to adapt your digital strategy to your sector of activity and target countries.
- Audience acquisition
- Content marketing
- Digital marketing campaigns (Google ads, social media)
- Design of landing pages
- Setting up digital events
- Monitoring tools and KPIs