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3 questions to the Paris Air Show (SIAE) which had a great reunion edition in June 2023
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The results of this study, conducted by professionals in the business tourism sector with more than 600 exhibitors and visitors from 22 countries, show that the exhibition media is more popular than ever with companies, and faces little competition from digital offers. which are seen only as a complement. Environmental criteria, although important, are still not decisive to participate in an international fair.
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This series of meetings is organized by the JEC group with the collaboration of the Promosalons network in several countries. The first stage took place in Asia in December 2022, with two particularly successful operations in Korea and Japan.
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Some 20 international trade fairs, taking place between March 2022 and February 2023, have benefited from this programme and welcome 500 buyers from 48 countries.
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