Newsroom

The ongoing conflict in the Middle East is affecting many countries and disrupting international trade, business travel and, potentially, trade fairs. The Promosalons network, with offices in 50 countries, has consulted its local offices to gain a clearer picture of the situation in the various countries and to assess the potential impact on the network’s member trade fairs.

The latest Think Tank hosted by Promosalons gathered around thirty member trade shows to discuss the return on investment (ROI) for international customers at trade shows. Key indicators and tools and services for optimising trade show participation were shared.

Although global business travel expenditure increased in 2024, the volume of business travel remains around 15% below pre-pandemic levels. Against this global backdrop, however, trade shows have almost returned to their pre-pandemic attendance levels, with international customers flocking to events and a record number of foreign exhibitors attending trade shows in the Paris region.

3 questions to Guillaume Bourdeloux, on his first edition as CEO of the Paris Air Show 2025. The event represents civil aviation, defense and space, and welcomed a record number of international trade visitors.