SIAL Shanghai

SIAL CHINA in Shanghai attracts the most important players in the food retail, hotel, café and restaurant (HCR), food service, import/export and manufacturing sectors, who come to discover food products and innovations.

For 16 years, SIAL CHINA has been the most important event for the Chinese food market most dynamic food exhibition in Asia. Chinese and international producers and manufacturers of food products, wines and spirits and catering equipment have contributed to the success of this major Asian trade fair.

It is an opportunity to meet and exchange with key players in the Chinese food/beverage and catering sectors, to promote your products in the world’s most dynamic market and to establish partnerships with buyers and business leaders in both the retail and food service sectors.

Promosalons delegations from Germany, Belgium, Korea, Spain, India, Japan, the Netherlands, the United Kingdom, Turkey, Denmark, Finland, Sweden and Norway market the show in their respective countries.

Key figures

• 5,000 exhibitors from 70 countries and regions of the world
• 180,000 visitors from 95 countries

Exhibitor nomenclature

• Non-alcoholic beverages,
• Confectionery,
• Chocolate,
• Delicatessen/Gastronomy,
• Technological equipment & services,
• Fruit & Vegetables,
• Olive oil,
• Fish,
• Halal products,
• Dairy products,
• Frozen food,
• Tea & Coffee,
• Meat,
• Wines & Spirits…

Visitor profile

• 56% distribution,
• 19% catering/HCR,
• 16% food & beverage,
• 9% Services and others