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3 questions to Audrey Ashworth, Director of SIAL Paris, on the 60th anniversary of the show, which enjoyed a record edition. SIAL Paris works with 45 Promosalons delegations to promote visitors and 15 delegations to recruit exhibitors.

Many trade shows offer an attractive and inspiring complementary programme to attract visitors who want more than just a visit to the show. These ‘off-site’ visits enable targeted visitors to take advantage of their visit to France to discover places or companies related to their sector of activity. The Promosalons delegations, in close touch with the needs of visitors from their country, are in the front line in proposing and organising these visit programmes on the fringes of certain shows, as they did at the last Maison&Objet with Germany and Finland.

3 questions to Géraldine Cesbron, General Commissioner of the Timber Show (Carrefour International du Bois), which welcomes almost 40% of international visitors to Nantes every two years.

Numerous actions can be put in place to target the major buyers to be attracted to trade fairs and thus meet exhibitors' expectations. Promosalons delegations offer tailor-made recruitment and support for groups of buyers from their country.