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JEC World is the world's leading trade fair for composites. Celebrating its 60th anniversary, the 2025 edition was the biggest ever, in terms of exhibitors, countries represented and visitors.

The round table organised by Promosalons to open their annual meetings brought together three speakers from Paris Je t'aime, SIAL Paris and Viparis, to share feedback from the Olympic Games on the services put in place that contributed to the success of the Games, and then to look at how these services could be used to improve the customer experience at trade shows.

3 questions to Audrey Ashworth, Director of SIAL Paris, on the 60th anniversary of the show, which enjoyed a record edition. SIAL Paris works with 45 Promosalons delegations to promote visitors and 15 delegations to recruit exhibitors.

Many trade shows offer an attractive and inspiring complementary programme to attract visitors who want more than just a visit to the show. These ‘off-site’ visits enable targeted visitors to take advantage of their visit to France to discover places or companies related to their sector of activity. The Promosalons delegations, in close touch with the needs of visitors from their country, are in the front line in proposing and organising these visit programmes on the fringes of certain shows, as they did at the last Maison&Objet with Germany and Finland.