Arabian Gulf

With approximatively 10,000 visitors per year, one third of whom are from Saudi Arabia & UAE, the Middle Eastern visitors are ranked 12th among international visitors. Their main sectors of interest are: food processing, decoration and construction, and the fashion sector. Their participation as exhibitors is also accelerating in several sectors.

Introduction

Promosalons Middle East was created in 1975, hosted until 2021 at the Consulate General of France in Jeddah, and moved then to Adham tower. The office covers ten countries: Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, Oman, Lebanon, Syria, Jordan and Irak.

This regional office provides visitors’ promotion and press relations for the French trade shows. Also, through their local and international markets’ knowledge, and their collaborative experiences between the two markets, they offer customized services and act in three areas: export assistance and development – Finding technical or strategical international partners to develop products and services – Team continuous training

Our team

Nada KALAAOUI, Deputy Regional Manager – Media Plan Executive
Laura MAZEH, Senior commercial manager

Trade shows

MAISON & OBJET

4/09/2025

Paris Nord Villepinte

Explore the best in interior design and furnishing solutions, by style

INTERMAT

21/04/2027

Paris Nord Villepinte

The meeting place for all construction industry professionals to contribute to the efficiency of building projects

BATIMAT

28/09/2026

Paris Expo - Porte de Versailles

Batimat is the international trade show for the construction industry, for all contractor decision-makers and professionals to select the innovative solutions for the buildings of today and tomorrow.

SIAL Paris

17/10/2026

Paris Nord Villepinte

SIAL Paris brings together all the key players, producers & buyers, and reveals the trends and innovations that will shape the food industry of tomorrow.