The Chamber of Commerce France-Switzerland is in charge of the activities of the network Promosalons, for Switzerland and for Liechtenstein since 2011, in order to support the major French trade shows with international orientation in their promotion with Swiss trade visitors on the ground by creating a communication plan together with those. Our office designs and implements the communication campaigns for nearly 20 French trade shows of all sectors (Maison&Objet, SIAL Paris, Pollutec, Intermat, etc.) towards their respective Swiss professional audiences. As part of its development, Promosalons Suisse now completes this activity by offering to trade show operators to take over the management of advertising campaigns for Swiss exhibitors.
- Perrine Chavant, Project manager trade fairs